Three players entered the final night of play in hopes of bringing home the World Series of Poker Main Event bracelet and 8.5 million dollars to boot. Greg Merson came into this final night of play with a stranglehold on the competition. His opponents, Jesse Sylvia and Jake Balsiger, lacked the experience and chip count that Merson had. However, things did not go exactly as planned for Merson as both of his opponents fought him throughout the night and into the morning hours for the coveted title. Each of the three held the chip lead for portions of the final hours of play and each refused to go down. However, in the end it was Merson who came out victorious, and after an exhausting grind he could finally lift the Main Event bracelet and heavily pad his already sizable bankroll.
In the stands for most of the night was someone you might expect to see at a poker tournament, but not necessarily railing one. It was the great Phil Ivey, who had come to cheer on Merson. If you know anything about Phil Ivey, you might be surprised to hear that. However, Ivey had an agenda of his own. Earlier in the week, Phil Ivey’s new website, Iveypoker.com, announced the signing of Greg Merson as their newest team pro. Of course, Merson had already made the final table of the main event by this point, but there were still 9 players remaining. Well, talk about your run good for Ivey’s PR. His newest signing bulldozed the final table of the Main Event, bring the new site invaluable publicity. We can only imagine how excited Ivey was about this, as the viewers actually saw him crack a smile on national television when his boy, wearing an Iveypoker patch, took down a big pot.
As for the biggest question you’re probably asking yourself at this point, well, we are not quite sure what Ivey’s site is yet. It appears to be some combination of a phone app (similar to Zynga), a coaching site and a PR stunt. Only time will tell exactly what direction the website is moving or how big of a role Ivey will play in it. All we know for now is that something is in the works, which adds one more story to a plethora of exciting events taking place in the world of poker this week.